History And Pursuit
Based in New York, Blue Apron is a startup company that was founded in the year 2011. The founder Matt Salzberg worked as an associate in Silicon Valley Investment firm. He partnered up with his friend Ilia Papas, an engineer and a former consultant after they had both left their respective jobs in order to venture into something new. After trying a few start-ups, they finally landed on Blue Apron and raised a small amount of capital from friends and families to kick start the business. In 2012, the product was beta tested and the images of the cooked meals were shared on social media which, surprisingly, became an instant hit. Shipping and boxing the first recipes to earlier testers started later that year. And they haven’t looked back since as they went ahead to build a 2 billion company in just 3 years’ time.
Missions And Values
Blue Apron’s mission is to make incredible home cooking accessible to everyone. They strongly advocate for their values which are lifelong learning, quality, trust, teamwork and empowerment. The name Blue Apron is very meaningful and symbolizes lifelong learning. It was chosen because around the world, when chefs are learning to cook, most of them normally wear blue aprons. Quality is achieved through the secret ingredients Blue Apron uses which guarantee a top notch meal. Teamwork as one of their values is brought about by the family meals Blue Apron offers occasionally. They tirelessly work to earn the trust of their customers by providing them with quality products and acting with integrity. Lastly, they believe in empowerment that customers taste and season the meals in the kitchen and make their own decisions as to what they like and what they don’t.
Blue Apron mainly focuses on delivering fresh ingredients, recipes, and pre-measured groceries to their clients to make incredible meals. The founder’s immense love for food and their urge for trying out new cooking techniques, different recipes and new ingredients is the key motivator for the business. They aim to make the quality ingredients accessible to everyone regardless of their location or how busy their schedules are. They are also determined to make these ingredients affordable, trusted. And also all the chef recommended recipes are measured out into exact proportions.
All the ingredients are well-packaged into a cardboard box and can stay fresh for the entire delivery day. Blue Apron has an incredible weekly meal delivery service for customers. They can also choose to skip their orders up to 5 weeks in advance or cancel at any time. The meal delivery service is comprised of the 2-person plan and family plan. The 2-person plan is a seasonally inspired meal for two, which has 3 recipes and is perfect for couples. And the family plan is a family style meal which has 2 recipes for four.
In addition to the meal delivery service, they also have incredible wines directly produced from the acclaimed vineyards. They can bring you top-quality wines from fruity California reds to crisp Washington whites at winery-direct pricing. All wine bottles only have the amount of 500ml just for two people in case of waste. What's more, Blue Apron sells related market products. People can get cookbooks, knives and pep tools, gift cards and cookware conveniently and at affordable prices.
Blue Apron has grown immensely over the years and its popularity is increasing every single day. It presently delivers over 5 million meals in a month! Due to their unique style and the impact they have had on many families since they started, Blue Apron has been recognized by more and more households. Through Blue Apron, people can now make meals they enjoy using the ingredients sold and the step-by-step guides given. The excellent services, affordable prices and quality products they offer are very suitable for families and couples who love to have an incredible meal at home.