Minted began as an online E-Commerce startup that was founded by Mariam Naficy in 2007. Its prime passion and purpose is to allow designers and customers a platform to connect, create and share their works in innovative and accessible ways. Naficy fell in love with artistic expression during her travels to the Middle East and Africa. This became the motivation and drive behind the creation of Minted. Realizing that creative talent can be often missed in regions around the globe, Naficy saw that many amazing artists did not have the luxury of setting up stores or selling their products with ease. She began to consider how to create a platform where anyone in the world can put their work on show, and trade their works online.
Like any company in the industry of design and creative arts, the establishment of Minted did not come without challenges. Naficy’s prominent struggle was in 2008, early in the process of inception, when her initial design received criticism by the media. Her passion pushed her to overcome adversity and strived to come up with the means to continue creating, which led her to finding a small team to build Minted by 2012, which ultimately gained the necessary funding to bring it to its feet by 2013.
Minted eloquently states its mission:
“Our purpose in life is to uncover exceptional design from all over the world and bring this to savvy consumers who won't accept anything else.”
Minted is all about mobilizing the creative human spirit, especially in the field of arts and décor, to allow designers to display and trade their works in a global presence. The products that are highlighted and sold are varied and vast, include: home décor, wedding arrangements, textile, gift cards, as well as a vast range of innovative stationery. Minted not only works with established designers, but seeks out beginners in this field, to enable them to grow their skill set and talents in a supportive artistic community. Through programs and initiatives, artists are able to showcase their designs and become featured as a winning artist, who then are offered their own stores on Minted to trade their products, earning commission for their sales.
Minted holds itself in high moral esteem, with their company ethic of being transparent to their colleagues (consisting of the designers and customers). All decisions of the company are collaborated with the designers, in order to maintain a supportive relationship to the artists - as Minted knows that they are the backbone and future of their company. A very high importance is given to the long-term development of the designers and their work, meaning that innovative programs and designs are always based on how best to showcase the artists, whilst giving consumers exactly what they desire.
Today, Minted has a far reaching presence in the global art and design industry, with its collaborative designers hailing from 43 different countries worldwide. Minted is also proud to be establishing its first physical flagship store in San Francisco, California. This store offers an innovative design bar system where customers are able to access all the content and materials they need to design their products on the spot.
This revolutionizes decor and stationery design, as Minted offers consumers instant access to personalised products - no ordering, no waiting. Minted is establishing itself as a leader in artistic design, and continues to offer in-store promotions and events to spread the word of their newfound physical presence - as well as providing connections to the online Minted community with discounts and member benefits.
Why Minted is So Impressive
Minted is first and foremost known for its unprecedented high quality products and services at amazingly affordable prices. Customer testimonials rave about the vast options of color schemes, designs, patterns and product materials, and love that they can always find exactly what they are looking for. As the products are made by passionate designers, it is obvious to the customers that the products and designs are made with care and love.
Minted delivers its products to customer in a way which enables the consumers to have complete trust and confidence in purchasing from the store. The flexible and personalized customer service is strengthened further with the timely and effective delivery services. Every order made through the website - and now, in store - reaches the customer on time, every time, because Minted understands the importance of giving consumers peace of mind for whatever occasion they are purchasing their designs for. In case of any queries and complaints, the customer service team are always present to ensure timely response, in a friendly and personal manner.
Basically, Minted is all about caring for, and supporting lovers of art and design. From their amazing quality of services devoted to assisting artists to grow and share in their talents, to offering a one-of-a-kind consumer experience for customers, Minted is confident that everyone will walk away with a smile.