Scientific Research and a Personal Approach
At Paula’s Choice, we only use ingredients scientifically proven to improve the look and feel of your skin, and we’re dedicated to helping you find the best products for your skin type and specific concerns. We're obsessed with research and keeping up on all the latest breakthroughs in beauty. We keep researching the best anti-aging ingredients and offer some of the most concentrated, effective products on the market. Having trouble designing your routine or knowing which line is right for your skin type? We have beauty consultants on staff to answer all your questions. All Paula’s Choice products are 100% fragrance free, clinically proven to be non-irritating, and never tested on animals.
Our Bestsellers and Cult Favorites
2% BHA Liquid Exfoliant
Our 2% BHA Liquid Exfoliant is what puts us on the map and continues to be our bestselling product and #1 exfoliant. It was a game changer for Paula’s routine, and we continually hear from customers that they can’t live without it. BHA (beta hydroxy acid) works below the skin’s surface to unclog and diminish enlarged pores, revealing brighter, smoother, more even-toned skin. Use up to twice daily after you cleanse and tone. You’ll see results within a few days of adding it to your routine.
The new Omega+ Complex Serum is fast becoming a customer favorite. Using concentrated, omega-rich ingredients, it hydrates and smooths your skin for a younger-looking complexion. Essential fatty acids from natural ingredients like passion fruit, flaxseed, chia seed, and olive oil help strengthen your skin’s moisture barrier to build healthy, firm skin over time, and to fortify your skin against environmental damage. This lightweight formula mixes easily with your moisturizer or other serums, and is beneficial for all skin types.
Personalize your routine with a powerful boost of concentrated ingredients designed to target your specific skin concerns. The 10% Niacinamide Booster is the most concentrated niacinamide product on the market and works wonders on your skin, reducing redness and refining pore size and fine lines. The C15 Super Booster gives your skin a dose of Vitamin C to hydrate and visibly brighten your complexion. The Hyaluronic Acid Booster hydrates and plumps for a smoother look and feel. Moisture Renewal Oil Booster uses pure, natural plant oils and antioxidants to reduce redness and soothe your skin. And the 1% Retinol Booster uses a slow-release delivery system for an all-day, concentrated does of this superstar anti-aging ingredient. Boosters mix easily with your moisturizer or other serums, and help you start seeing the results you want.